Whether you are looking for a specific vintage watch brand or exploring the heritage behind iconic timepieces, WATCH WAVE brings together a curated selection of watches that have shaped modern horology. From globally recognised names to underdogs, each brand in our collection represents a distinct chapter in watch history. We focus on authentic (neo-)vintage watches, with a strong passion for NOS (New Old Stock) pieces preserved over decades. From collectible chronographs and classic dress watches to birth-year watches and everyday vintage pieces.
Discover the watch brands in our collection
Curated by WATCH WAVE
Seiko
Seiko was founded in 1881 by Kintarō Hattori in Tokyo, Japan. Starting as a small watch and jewellery shop before evolving into one of the most influential manufacturers in horological history. From the beginning, Seiko focused on making precision timekeeping accessible while developing in-house manufacturing capabilities that reshaped global watch production.
Seiko became a pioneer in both mechanical and quartz innovation. The brand played a key role in the development of automatic movements, high-beat calibres and the first commercially available quartz wristwatch in 1969. Throughout the 1960s and 70s, Seiko established a reputation for durable dive watches, innovative chronographs and highly functional everyday timepieces that combined engineering and practicality.
Curated by WATCH WAVE
Citizen
Citizen was founded in 1918 in Tokyo, Japan. Built on the ambition of making reliable and accessible watches for a wider audience, the brand name itself reflects this democratic vision of watchmaking. From early mechanical production to later quartz development, Citizen built its identity around functional engineering and everyday usability.
Citizen became a major force during the quartz era, producing accurate and durable timepieces designed for mass adoption. Alongside quartz innovation, the brand continued to refine mechanical watches with a focus on robustness, clarity and long-term reliability. Citizen also developed a strong presence in sports and tool watches designed for practical use rather than ornamentation.
Curated by WATCH WAVE
Longines
Longines was founded in 1832 in Saint-Imier, Switzerland. Making it one of the oldest established Swiss watchmakers still in operation. Originating from Auguste Agassiz’s early workshop and later transformed by Ernest Francillon into a fully integrated manufacture in 1867. The brand became known for its winged hourglass logo and strong international presence.
Longines developed a strong heritage in precision timing. It became closely associated with sport timing, aviation and exploration throughout the 19th and 20th century. The brand played a pioneering role in the development of stopwatches and timing instruments used across global sports. Its timepieces were also trusted in navigation, aviation milestones and expedition environments.
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Swatch
Swatch was launched in 1983 in Biel, Switzerland during the quartz crisis, when the Swiss watch industry faced intense pressure from Japanese quartz manufacturers. The brand emerged as part of a radical Swiss response to re-establish relevance through accessible, design-led quartz watches.
Swatch redefined what a Swiss watch could be by shifting focus from tradition to culture, colour and experimentation. The brand became known for bold designs, artist collaborations and limited editions that transformed watches into lifestyle objects rather than purely mechanical instruments.
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Tissot
Tissot was founded in 1853 in Le Locle, Switzerland by Charles-Félicien Tissot and Charles-Émile Tissot. The company began as a family workshop producing pocket watches, later expanding internationally with early success in markets such as Russia, where the brand gained strong popularity.
Tissot developed a reputation for technical experimentation within accessible Swiss watchmaking. The brand introduced innovations such as multi-time zone pocket watches, anti-magnetic timepieces and early material experimentation using stone, wood and mother-of-pearl cases. It also became involved in official sports timing from 1938 onward.
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Omega
Omega was founded in 1848 in La Chaux-de-Fonds, Switzerland by Louis Brandt. Originally assembling pocket watches from local components, the company evolved into a fully integrated manufacturer. In 1903, it adopted the name Omega after the success of its influential calibre series.
Omega became one of the most important names in Swiss horology, known for chronometer-certified precision and major contributions to professional timekeeping. The brand became closely associated with the Olympic Games, space exploration and high-performance tool watches such as the Speedmaster and Seamaster lines.
Curated by WATCH WAVE
Bulova
Bulova was founded in 1875 in New York City by Joseph Bulova. The company grew from a jewellery business into one of the most influential American watchmakers, known for early standardisation and precision-focused production methods.
Bulova became a pioneer in electronic timekeeping with the Accutron tuning fork technology, marking a major shift in watch accuracy and engineering. The brand developed a strong identity in both civilian and professional markets, combining technical experimentation with distinctive mid-century design language.